I love the creative platform and the visuals that materialize the concept. I sincerely believe that advising the brand to move away from 'Italianness' is a good decision. Associating the brand with an emotional benefit like comfort, escape, and getting away from the daily routine is very pertinent.
Looking forward to seeing how the media experience and activation at the different touchpoints turn out.
Awesome story! Thanks for sharing
I love the creative platform and the visuals that materialize the concept. I sincerely believe that advising the brand to move away from 'Italianness' is a good decision. Associating the brand with an emotional benefit like comfort, escape, and getting away from the daily routine is very pertinent.
Looking forward to seeing how the media experience and activation at the different touchpoints turn out.
Congrats!
Thanks for the great comment 👏👏👏