StratLabs - our most popular reads

As we are just over the halfway point of 2024, the newsletter has begun to grow rather rapidly and to be honest i am super stretched working on a bunch of new client we won… I thought this might be a great opportunity to reflect back on some of Stratlabs greatest hits so far. Giving new and old readers alike, a chance to catch up on some of our post-popular articles.

Enjoy.

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NO ONE CARES, EMBRACE IT
If you want to build a successful brand you need to embrace an inconvenient truth. No one cares as much as you do.

HOW TO REINVENT AN ICON
A strategic masterclass in repositioning from Barbie. Also, I am not ashamed to admit the movie was brilliant.

WHAT GYMSHARK SHOULD DO
My take on why Gymshark’s new brand campaign misses the mark and what they should done to win. Alas, no one reached out, didn’t even get a free t-shirt. Despite their head of global partnerships being a regular read…hi Callum ;-)

WHY RITSON IS WRONG ABOUT LIQUID DEATH
A piece in which I decided to pick a fight with the world’s most famous marketing professor. Probably not the best strategy…but I stand by the thinking.

Thanks as always for reading…much more to come…